For nearly two decades, Federico has built his reputation as an entrepreneurship coach, mentor, motivational speaker, business writer, and journalist across the entrepreneurial communities across the globe.
He is the founder of a niche coaching practice (www.creativeentrepreneur.com.au), tailored for aspiring entrepreneurs, business owners, enterprising individuals, and other world-class business leaders.
Federico’s journey is inspirational, one where an enduring passion blossomed into an entrepreneurial adventure. In 1997, at only 22 years of age, Federico co-founded his first business venture – a designer stationery and gift-ware company which defied the sceptics. His business achieved the unthinkable, delivering and sustaining revenue growth of more than 50% per annum over 10 consecutive years, reaching retail sales of more than $10 million per year, across 1000 retail stores, throughout Australia and New Zealand.
Driven by consumer lifestyle changes, Federico connects directly with people, inspiring and energising them to achieve greater things. He often draws on his personal experiences around entrepreneurship, leadership, innovation, technology, consumer and lifestyle trends, design, branding, etc.
His philosophy is: “You are not born an entrepreneur. You become one if you think like one.” Federico is co-author of the international best seller: "Millionaire Coach". His book continues to inspire readers to pursue their dreams and aspirations, just the way he did.
Federico was trained at the 'Branson Centre of Entrepreneurship' in South Africa in 2013, and has been featured on a number of high profile publications including Entrepreneur.com, Virgin.com, Business First, Silicon Valley Globe, BRW, CEO, etc