27th February at 10.00AM AEDST
My next interview on InspireTalk is scheduled for 27th February at 10am with product designer and Aussie entrepreneur - Catherine Cervasio.
Catherine founded her niche business AROMABABY® back in 1994, and since then she has built her business into a world class brand, being recently voted in the 'Export Entrepreneur of the Year' division of the My Business Awards.
Armed with a love of health and wellness, together with a passion for creating and marketing product with style spanning two decades, Catherine has conquered her niche market in the natural and organic personal care and nursery sector within Australia and across the globe.
During my 30 minute chat with Catherine, I will be exploring her journey and earlier years as a designer; the challenges she faced during her earlier start-up years; and the rewarding and fulfilling career she built for herself as a female entrepreneur and industry influencer.
I will also be looking at her recipe to success in effective marketing and seeking her insights on how to build a world class brand on a shoe-string budget. This episode is sure to appeal to SME business owners who are looking to export their products to offshore markets.